Desk openPaid AdvertisingGoogle Ads and local service ads run by certified people, charged as a fee, measured by cost per enquiry.
Google Ads certified
Ads only pay when the page they land on converts.
Slide the budget, the click cost and how many visitors enquire. The cost per enquiry on the right is the only number that matters; if the page does not convert, we fix that first.
18enquiries a month from the budget, at the click cost and conversion rate you set
£45cost per enquiry; the number that decides whether ads pay for a business like yours
444clicks a month the budget buys
At 4% conversion the site is doing its job. Under 2% we fix the landing page before spending a pound on ads.
What we run
Six parts; the landing page is the one most agencies skip.
Search ads for the terms that buyNot the terms that browse; negative keywords kept weekly
Local service adsGoogle guaranteed badge for trades and local services; pay per lead
Landing pages built for the adOne page per campaign, one action; the site home page is not a landing page
Every enquiry tracked to its keywordCalls, forms and chats attributed, so budget moves to what works
Shopping adsProduct feeds, pricing rules, the ads that show a picture and a price
Run by certified peopleGoogle Ads Search, Display, Video, Shopping and Measurement certifications held
A fee, not a percentage
Nobody here is paid to spend more of your money.
Cost per enquiry, every monthSpend, clicks, enquiries, cost per enquiry: the four numbers on the report
We charge a fee, not a percentage
A management fee that does not grow when your budget grows, so nobody is paid to spend more. The budget goes to Google in your own account, which you keep.
from £250 a month managementplus your ad budget, paid to Google in your own account
Goes with
The pages most people read next.
What is an enquiry worth to you?
Slide it above; if the cost per enquiry is under that, ads pay.
Helpdesk 0113 216 6777, Monday to Friday 08:00 to 18:00. Campaigns are live within two weeks.
